I'm a power user; a professional software designer and developer. I use computers (specifically, Macs running Mac OS X) to do my job and I'm guessing that most of you are in the same boat.
Most people are not power users, they mainly consume content using their computer rather than produce it. When they produce content it's more casual: posting to Twitter, updating Facebook, writing personal blog entries and notes, uploading photos. Their personal computer usage may include the following:
The iPad excels at almost all of those things. Some of those tasks can be done at the same time on the iPad (or using the same application) but some cannot, so building multitasking into the iPad seems like the logical way to fully duplicate how most people use their personal computers at the moment.
Most people who attended the iPad unveiling and are now writing about the iPad are misunderstanding its intended audience because they're not in it. Some smart folks — who happen to also be power users — see the iPad's potential and are trying to convince everyone else. This will certainly take some time, just like there are still iPhone doubters even after Apple sold 40 million of them.
The market for potential iPad users is tremendous, possibly larger than the iPhone's market. There are millions of PC users who are dissatisfied with their virus-ridden, clunky computers who just want it to work better for the simple things they do every day. They might want a MacBook knowing that it's easier to use, but the thousand-dollar price point scares them off. But wait! For $500 less they can own a piece of Apple technology that lets them do almost everything they currently do in a form-factor that's more convenient, mobile and beautiful. This is the iPad's intended audience. People who have a PC and use 10% of its features and software 90% of the time. People like my Mom & Dad who browse the web, read news, send email and watch videos. People like my cousin Jenny who chats with friends, uses Facebook and uploads photos. Regular folks. Consumers. People who use computers to stay informed, connected and entertained.
There are also many people not in the iPad's intended audience who want one, myself included. We'd use it as a secondary computing device; a casual, home-browsing entertainment piece. The iPad is perfect for this.
The iPad is not made for you, it's made for everyone else.
Beak was an experiment, a way for me to do something new and be proud of it. It was my first application for the Mac and my first time using Cocoa. I never took C in college, I had to learn the Cocoa APIs, Objective-C, and C all at the same time. It was, and still is, a great adventure, and the adventure is just getting started.
When I originally wrote Beak, I wanted to do things with the interface that I didn't yet know how to code. I took a shortcut and made most of the user interface a WebView, allowing me to design the UI in HTML & CSS with Javascript as the "glue" between the UI and the Objective-C application code. This allowed me to rapidly produce an application I was proud of without getting in over my head.
Only one problem, WebViews are a memory-hogging, slow-scrolling cop-out.
I didn't want to release Beak 1.0 and have it still use a WebView so I went back to the drawing board. I rewrote the entire interface using native drawing methods and I rewrote the entire backend, too, to be more scalable and flexible. Not one line of code is shared between Beak 1.0 and the current version 0.95. It's all new.
Oh, and there's an iPhone version, too.

I never planned on building an iPhone version of Beak. One day, while struggling to build a scalable, elegant timeline view for the new Mac version (more on this down below) I got so frustrated I started a new iPhone project in Xcode and threw my models and backend code in there. Then, I spent about 2 hours throwing together a nice, custom UITableView and poof, Beak for iPhone was born. So why make Beak for iPhone? Because it's easy! The Cocoa Touch APIs are so thoughtful, new and elegant that it makes building applications a joy. Using AppKit to build complicated interfaces is tedious and complex but the newer components in UIKit for iPhone are fantastic. It's like going from eating cauliflower (AppKit) to cheesecake (UIKit): I'll choke down the cauliflower because it's good for me but the cheesecake I'll eat and love it.
80% of the total amount of time I've spent building Beak 1.0 for Mac has been spent on the timeline view. Why? It's not because I couldn't make up my mind in Photoshop, it's because it's hard to code! There are no perfect-for-this-problem, pre-built, drop-in components that let you build beautiful, one-column listings of boxes that support multiple heights.
For the iPhone there's UITableView, a staple of iPhone development. Every row is a UIView object that can be customized to your heart's content. For Mac, you have NSTableView, an antiquated slug of a component that uses NSCell objects instead of NSViews for various historical and performance-related reasons. NSCells are difficult to customize and cannot contain NSView objects (without jumping through hoops and introducing unnecessary complexity) which are the lifeblood of an interactive, engaging interface. Clickable hyperlinks inside of a span of text inside an NSCell? Good luck! Hover effects and Core Animation slickness? Yeah right! NSCell is like a mirage: it looks nice from afar but once you get up close and personal with it you wish you never saw it to begin with.
I think every native Twitter application for the Mac currently does something different for their timeline. Loren Brichter essentially wrote a UITableView port in order to make Tweetie's timeline and Steven Degutis has recently been working on an NSCollectionView-based timeline for his Twitter app. The new Echofon beta timeline is something different entirely with a completely custom text and layout manager that allows for hover effects on links as if it were a WebView. As for Beak I won't be getting into specifics in this entry but I'll just say that it's a totally custom NSScrollView with some fancy caching in the background. And, yes, it took me a long-ass time to come to this version after many, MANY other implementations.
After lots of thought and back and forth, I've come to the following conclusions regarding the price of Beak for Mac & iPhone:
The price coincides with a change in thinking about my motivations for building Beak and I wanted to get some of these thoughts down, digitally, before they escape my head.
First and foremost, I'm building Beak for me. I'm a designer and developer who has worked on the web for a very long time and I'm desperate to build something more tangible and real. Beak fills this need. Beak also lets me be creative and have fun without worrying if it will pay the bills since I have a fantastic full-time job that does that for me. I'm not building Beak to supplant my full-time income, I'm building it because it's interesting and lets me learn new things.
Second, Beak is not competing for your Twitter application-purchasing funds. I want you to go out, right now, and buy Tweetie, Twitterrific, Birdfeed, Reportage, Birdbrain and every other beautifully-designed Twitter-related application for Mac & iPhone. Go support quality developers, it's extremely important. When Beak 1.0 ships the new website will have links to my favorite Twitter apps at the bottom. Why? Because they deserve to be purchased and supported.
Third, Beak is a side project and will not have every feature you love. I have some strong opinions about which Twitter API features should be included in Beak and not all of them will be there, because, again, I'm building Beak for me. Lists & Retweets are in Beak 1.0 but they've got a twist. Things I don't like about Twitter or that I think are pointless probably won't be included, but that's just because I'm going to work on what I want to work on, and lame features just aren't fun to implement. I'd rather sweat the details on the things I choose to include instead of half-assed features that have been suggested that I hate.
When it's done! The screenshots at the beginning of the entry are taken from real, working versions of Beak 1.0 for Mac & iPhone, so if that gives you some insight into the timeline then so be it :)
People signed up for the email announcement list will be the first to hear breaking news so please head there and sign up if you haven't already done so. Also, there is no alpha/beta testing going on at this time but if I need some guinea pigs in the near future you'll be the first to know if you follow me on Twitter.

Design by Chris Messina
One of the largest remaining questions about the Apple slate device (aka, the iTablet, Mac touch, or my favorite, the iPod maxi) is its operating system. Why? Because the iPhone's main selling point is the App Store and last I checked, apps listed in the App Store only run on the iPhone OS. So does this guarantee the Apple tablet will run jumbo-sized iPhone applications on a larger screen? I'm not so sure. Here are some potential scenarios:
If Apple were rushing to get this product to market then this could be a possibility: iPhone apps scaled-up to fit the larger screen resolution of a tablet. Everything would look the same except everything is bigger — perhaps exactly 2x as large with a 640x960 resolution screen.
Advantages:
If all UI elements are automatically scaled then nearly every currently available iPhone app would immediately be available on the new tablet.
Disadvantages:
This seems like a half-assed solution. A tablet's screen resolution is much larger than the iPhone and merely scaling existing apps is a cop-out. It doesn't use the advantages of a tablet-sized device so why pay extra for a tablet-sized device? Also, the normal way to interact with an iPhone is to hold it in one hand in portrait orientation. The normal way to interact with a tablet-sized device is to hold it in two hands in landscape orientation. Most iPhone applications are made to be used in portrait orientation so if they're scaled to tablet-sized proportions and not rotated then you'll have to hold the Apple tablet like a Kindle and not like a normal tablet to use any of the apps. This isn't optimal for a variety of reasons.
If the resolution of the tablet's screen is 960x480 then you could potentially run multiple iPhone apps at once, side by side, on the screen all at the same exact pixel dimensions for which they were designed.
Advantages:
Developers wouldn't have to rewrite their applications and users could finally run multiple applications at once.
Disadvantages:
This still doesn't let individual apps take advantage of the larger screen resolution — they'd still be locked into 320x480. Also, this would only really work if the apps were all using portrait orientation so they could be tiled side by side when holding the tablet horizontally. If an application was built to be used in landscape mode then it'd throw off the other applications on the screen and would look cluttered and messy.
This seems like the most Apple-like solution to me. When the iPhone first launched there was no iPhone SDK, there were only Apple-created apps. Developers were clamoring for an SDK and by the time it was introduced there was a feeding frenzy — it was a gold rush.
The apps included on this tablet device would be a small assortment of Apple-created apps like Mail, Safari, iTunes, etc. These would all have redesigned user interfaces that would use the entire resolution of the new screen. Imagine iTunes LP format on a beautiful, new, widescreen display or Mail with multiple-panels just like its Mail.app big brother on the Mac.
Advantages:
Totally redesigned applications made for a larger screen open up a world of possibilities for user interaction and functionality. There's no doubt that the ones Apple redesigns (or, more accurately, re-develops) will be beautiful and will be a wonderful showcase and selling-point for the tablet.
Disadvantages:
If Apple's trying to keep the tablet a secret then there will be no publicly-available SDK at launch and therefore no third-party, tablet-centric redesigns of App Store gems when the tablet first goes on sale. This is a big disadvantage but it could be downplayed in a few ways: 1) large App Store developers (EA comes to mind) would gain early access to the SDK and could rewrite some key iPhone apps to be included in the "Tablet-Only" section of the App Store at launch or 2) Steve Jobs announces the tablet and sets a launch date a few months in the future, just enough time for serious iPhone developers to get an early, tablet-centric version of their app completed for launch.
An unlikely scenario is that the tablet simply runs Mac OS X at a smaller resolution than normal.
Advantages:
Running full-blown Mac apps would be great in some ways, especially for the creative crowd. Developing for it wouldn't require any new SDKs and Snow Leopard already has multi-touch support built-in.
Disadvantages:
No App Store, no access to the current 85,000 apps is a gigantic negative. Other problems include the fact that a finger is a lot larger than a cursor and Mac OS X interface elements are designed for cursors so expect a lot of misplaced touches.
This would be the best of both worlds but it'd be very tricky to get exactly right. Do you launch iPhone apps from the Finder? Do you launch OS X apps from Springboard? Do iPhone apps run in little simulator rectangles? Do you use AppKit or UIKit to code interfaces?
Advantages:
The key advantage is that you'd still be able to access the full App Store catalog but also run full-blown Mac apps if needed.
Disadvantages:
Jack of all trades, master of none. If the tablet isn't 100% focused on a singular type of application user experience then there will be problems. Tiny buttons on Mac OS X apps would be frustrating to hit but then when running iPhone apps UI elements are correctly-sized — the dichotomy would be very annoying. The overlapping APIs would also be really tricky for developers to figure out.
The form-factor of a tablet is fascinating because it surfaces so many user interaction dilemmas that haven't been totally solved yet.
For example, the simple act of entering text via an on-screen keyboard. When holding the device in portrait orientation then the on-screen keyboard could be essentially the same as the iPhone's in concept, but what about when you're holding the tablet horizontally with two hands? How does the keyboard work in that scenario? If you stretch the keyboard across the device's screen when in landscape orientation then your thumbs won't be able to hit the middle keys without stretching and reaching. This orientation works on the iPhone because the screen is only 480 pixels wide but what happens when the horizontal dimension of the screen is 800px or 1200px? This same layout just doesn't work.
One idea is to split the keyboard and have the left side anchored to the left side of the device and the right side anchored on the opposite end with a large, open gap in the middle. It might look funky but now your thumbs can easily reach the middle keys since they're physically closer to where your hands are located.
Another issue is how you watch movies. The natural angle of the screen is to be flat whereas a traditional laptop's screen is angled up which increases visibility. How do you watch movies on a 7-10" tablet screen that has no keyboard? I know how much of a pain it is to watch movies on an iPhone since I usually do that when I fly — most times I end up holding it front of my face with one hand for an hour or so. I imagine that the tablet will come with some sort of stand — either built into the back like a picture frame or external like a small wedge — because otherwise users will have a hell of a time getting it at the correct viewing angle for prolonged interaction.
The build-up to the launch of the original iPhone was unprecedented. Years of rumors, tidbits, second- and third-hand accounts all culminated with the famous Steve Jobs unveiling of three magic devices that were actually one iPhone. I remember where I was when I first saw the magic text stream across MacRumors' live feed and how I felt, it really was magical. I think I'll have the same feeling when the Apple tablet is unveiled because it's Apple and I can't see them launching something that's not incredible. It won't just be a device to surf the web in the bathroom, it will be a new way to consume media that will revolutionize many industries.
Update: Changed the blog entry title to reduce confusion.
The iPhone is one big constraint — no keyboard, small screen, few buttons — so designing applications for the iPhone is an exercise in building smart, simple software. Bloated apps on the iPhone? You won't find many. Most applications pick one feature or group of related features and centralize the product around that central theme.
When Apple began crafting UIKit, the set of APIs used to build the user interface for an iPhone app, they had to see into the future and predict what the most common application design models would be and make sure those could be accomplished easily. It may seem obvious to us now because we're so used to iPhone application design but the high-level navigation and interaction concepts available to iPhone application developers are really quite brilliant:
These three main interaction concepts correspond to three different types of View Controllers: Navigation Controllers, Tab Bar Controllers, Modal View Controllers and Table View Controllers respectfully. These are the building blocks for crafting iPhone applications.
Displaying a list of available features of your iPhone application so the user can navigate through your app is a common practice. But given the variety of ways to display structured information in an iPhone app, which is the best way? What's the best way to present entry points to an app's main features? There is no best way but there are a variety of established patterns you can learn from.
Things, iStat and Birdfeed are three iPhone applications that have a variety (or variable number) of main views, too many to fit inside a Tab Bar Controller on the bottom of the screen. How do they deal with this? They use a Table View Controller as the application's main screen and list the main features there in a scrollable panel. Each table row would normally display a Navigation Controller once tapped.
Advantages:
Main app features available in a simple, clean list design. Order & grouping connotes importance of features.
Disadvantages:
No way to directly move from Feature 1 to Feature 2 if within Feature 1's Navigation Controller hierarchy, takes extra taps to get back to main screen.
Squirrel, Tags and Tweetie utilize a Tab Bar Controller as the main navigational pivot for the application. (Note: Squirrel & Tweetie have an initial view before their main Tab Bar Controller view. Squirrel has a vault passcode lock and Tweetie has a Table View of your saved accounts.) Typically when using a Tab Bar Controller each tab item would display a Navigation Controller and have a full feature hierarchy beneath it. When pushing & popping views within a specific tab, you can choose to hide the main Tab Bar to give your new view more room on the screen.
Advantages:
One-tap access to switch between main application features. Switching back keeps your place within the Navigation Controller hierarchy (if used).
Disadvantages:
Only works well when there are less than 5 main application views. If an app has more than that then the Tab Bar would typically show a More tab item as the 5th, and secondary application features would be tucked away below that tab.
ESPN ScoreCenter, Phases and the default Weather app are examples of a flattened navigational hierarchy where there's a single type of main view and a variable number of them showing. Applications using this design pattern are normally information-rich and designed to be utilities rather than applications you spend a lot of time in.
Advantages:
Natural gesture interface for navigating between views, quickly display structured information.
Disadvantages:
Getting from Card 1 to Card 4 takes a variety of swipes. No direct access between views more than 1 card away. Useful only for flattened (or nearly flattened) navigational hierarchy.
The application design patterns and examples shown above work with nearly-default navigational models that Apple has provided. They may customize the interface elements but the general interaction concepts are stock UIKit. There's nothing wrong with following standard Apple conventions for navigating around your app but what if you need to go beyond? What if you have a totally custom paradigm? The following are examples of applications that have defined their own interface paradigms.
Arguably two of the most tactile and beautiful applications available for the iPhone, both the applications from Tapbots have completely custom interfaces that center around a specific interaction point they designed from scratch. For Weightbot they use a horizontally-scrolling picker wheel and in Convertbot they have a mechanical, spinning dial for selecting units. There's a great behind the scenes entry at their blog about the making of the Convertbot dial.
Tapulous has been making fantastic applications for the iPhone for awhile, and both Collage and Fortune are less well-known than their big brother Tap Tap Revenge. Fortune is a simple application that lets you crack open a fortune cookie and read the message but instead of going the simple route they designed a totally custom interface for what is essentially a fairly simple application. Simple concept + brilliant interface = winner.
Collage is a social picture-sharing app that redefines what a Tab Bar Controller paradigm can end up as. Their totally custom film strip interface and sliding, animating panels is some of the finest UI work you'll find in the App Store.
Beats by Bjango is a beat and key-matching app for DJs and musicians. There are a variety of custom elements but the main screen design emulates a Tab Bar Controller in the middle of the screen with the main content areas extending above and below this tab bar.

Postage by RogueSheep is an Apple Design Award Winner and has an iLife-feel to the entire application. Postage uses standard Apple UI conventions with a totally custom implementation that perfectly matches the app's postcard-creation workflow. An important part of Postage's interface is the custom horizontal slider letting a user choose a specific style or font from a group of choices.
There's nothing wrong with using unmodified Apple UIKit elements and paradigms, in fact most of the applications in the App Store and those coming from Apple get along fine with the built-in interface paradigms and objects. Apple's built a solid framework to use when creating applications, but some app developers aren't fully satisfied so they take designs and interaction paradigms into their own hands. This was a showcase of some beautiful interface design decisions but be careful as it's easy to go overboard and screw things up.
A good rule of thumb is this: if you can't design something better than Apple, don't do it.
One of my favorite pieces of UI design on the iPhone is the toggle switch that lets you turn something on or off. The design and the smooth flow between the two states is perfect. I thought it'd be fun to emulate this element in Photoshop as a quick tutorial.
For maximum flexibility, I'm going to be using vector shapes and Layer Styles. To draw the button, grab the Rounded Rectangle Tool and use a 3px radius. Draw the shape similar to what I've got below.
Hint: When you resize vector shapes, it scales each part of the shape to the new size which means your rectangle's corners will get stretched out. To keep the correct border radius, use the Direct Selection Tool to select the 4 points on the side of the shape you want to move. This will keep the corner radius intact.

The coloring for these effects comes straight from the iPhone's slider via a screenshot. I typically use both Gradient Overlay and Inner Shadow together to render my lighting effects. The gradient is for the overall light hitting the button, and the inner shadow (in this case, a thin white line at the top) is the highlight right at the top of the bevel.
Here, we'll be designing the blue "On" state of the toggle switch. The "Off" state has the same shape but is a light grey instead of a vibrant blue.
The track has the same height and border radius as the slider button, so the easiest way to create your track object is to duplicate the slider button you just made. Select your Move Tool and have your slider button object highlighted. Hold down the Option + Shift keys and drag your cloned object to the left of your original slider button. Now, resize your slider track so that it's about 1.5x the width of your slider button and make their right sides line up.

Now it's starting to look pretty close!
There should be a shadow on the left side of the slider button, indicating that the slider track is recessed and that the button is closer to the light source than the track. Let's add that in the next step.
To show the drop shadow to the left of the slider button, we'll go back to our button layer and add a Drop Shadow that's facing directly to the left — Blend Mode: Normal #000000, Opacity: 38%, Angle: 0%, Distance: 3px, Spread: 23%, Size: 2px.
The relatively high shadow spread is so that it will fill out a few pixels to the left of the object, eliminating the "leak" we'd get if we simply boosted the size of the shadow. If we increased the size beyond 2px, it would show the drop shadow above and below the slider button which isn't what we're looking for.
To finish it off we've added the "On" text and gave it a thin drop shadow to indicate that it's inset on the slider's track.

And that's it! Now you've got an iPhone toggle switch that you can use on your own projects.